Real Value vs. Perceived Value: Why They Don’t Always Match An editorial analysis on real estate positioning Two Concepts the Market Clearly Distinguishes One of the most common misconceptions in real estate is the belief that a propert...
Time Is the Real Enemy When Selling a Home How Time on the Market Affects Property Value In real estate, time is never neutral. The time a property remains on the market directly affects its perceived value, negotiation strength, and final selling pr...
Why the Right Price Is Never a Compromise The price as the first message to the market When a homeowner decides to sell, the price inevitably becomes the centre of every consideration. That figure carries expectations, memories, past investments and, ofte...
